The holiday season is a busy and even chaotic time for families, and the unfortunate reality is that many seniors are lost in the shuffle. In November, A Place for Mom published an article with staggering facts about senior isolation, one of the many issues that face older adults and a concern that worsens as the holidays approach.  As families come together this month, they’re more likely to...

As the number of older adults who require long-term care and senior living accommodations continues to rise, more families are searching online for options for their loved one, including ratings and reviews, and in addition to seeking input from friends and family. And the importance of understanding what families are searching for and what they care about becomes even more important. In...

In the last couple of years, we have highlighted the continued growing importance of digital marketing and communication with seniors and their families as they look for senior living options. More than ever before, there is a need to build trust with potential families and caregivers as they turn to online resources for critical information and reviews about retirement and senior living...

We recently released a report from our 2026 Consumer Preferences Survey, which provides insightful data that can help you attract and retain more residents. In July, we surveyed 1,417 caregivers or seniors about their top preferences when looking for five types of senior living communities. The results of the survey give a glimpse into what consumers want most for their loved ones in a senior...

From concessions to sales incentives to events, there are many different types of promotions and each one is an excellent opportunity to grow relationships and give your sales team a reason to reach out and connect with families. But, are promotions worthwhile to help your senior living community increase conversion and move-in rates? It depends on the promotion itself and how well your team...

Honoring the Best in Senior Living The SeniorAdvisor.com Best of 2026 Awards is your chance to show how great you are! These awards recognize and celebrate the senior living and home care providers who have received consistently high ratings from residents and their families on SeniorAdvisor.com. Winners of the SeniorAdvisor.com Best of 2026 Awards are located all over the United States and...

In our article Understanding the Value of Ratings & Reviews, we explored why seniors and caregivers who are researching senior living communities find ratings and reviews extremely beneficial. While reviews are a critical component of a family’s research, it is important to remember that reviews also play a dynamic role after this research is complete. Reviews are especially important...

For families searching for senior living solutions, online reviews are an increasingly critical component of their decision. In fact, a 2017 global survey of Internet users showed that 42% of adult children aged 55 to 64 were significantly influenced by reviews when helping their parents transition to senior living communities.  Online reviews are a huge factor for seniors and their loved...

Wish you had a sure-fire way to increase your move-ins and conversion rates? Would your team like to save time, improve communication and enhance referral efficiency? If so, then you need to check out A Place for Mom’s free CRM integration. Designed to help senior living communities and their sales teams increase conversions, Partner Web Services (PWS) integrates with your CRM and...

Transitioning one or several senior living communities to your portfolio is an exciting and challenging time for your company. The addition is one that will impact your entire organization. Marketing, sales, operations, legal, accounting, IT, human resources, and senior management are just a few of the departments that will have to work together for an effective and smooth transfer. However,...